I’ll try to keep to the point and not ramble on too much today! The first project I’ll start with is Diet Coke. For spring, Benefit befriended Diet Coke for an exciting collaboration as part of their ‘Get Glam’ collection that started in this month and goes on until the end of March.
The collection, which is influenced by the puppet-personalities of the Diet Coke girls, sees three new-season looks created – Romantic Eyes, Rock Chic Base & Fashionista Lips. Three limited-edition Diet Coke cans have been designed to accompany each look. With each can comes a £5 voucher code to redeem against purchases over £20 at Benefit Cosmetics UK!
The three looks are Romantic, Fasionista and Rock Chick. Each has been created with Benefit’s three main tints in mind; Benetint
(Romantic) & ChaChaTint
Diet Coke created videos to show how to create each look using Benefit products (and of course the tints!). Here are the videos for each, take a look!
Rock Chick Base
We had an event with some of our Top Bloggers at our flagship Benefit boutique at Spitalfields Market to help launch the campaign. It was a lot of work to arrange (espec with my boss away to see family over Christmas!), but it ended up going really well. Our Head Makeup & Trend Artist, Lisa Potter-Dixon, gave the bloggers a sneak preview of the on-trend looks, treating them to a They’re Real mascara and POREfessional experience too. There are pictures on the Benefit Blog
To go along with the collaboration, we had a competition that we featured on Facebook. I was lucky enough to design the artwork and the promotion itself was run through our old pals Wildfire
! It was hugely successful, allowing 30 lucky winners and a friend to be chosen to attend an exclusive event in London! The prize included a complimentary 10-minute makeover and Benefit and Diet Coke goodies!
Here are the visuals for Facebook:
This was a huge project that took a lot of team work and preparation. It’s one that I’m really glad I’ve been a part of. It won’t look bad in my portfolio, either!