All posts filed under: Social Media

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Manning Gottlieb Interview

Two weeks ago I had an interview for the positions of Social Media Designer at Manning Gottlieb, a multi-award winning design agency based in London. I didn’t get the position (the company didn’t hire anyone in the end), but I was told that I was the strongest candidate with ‘amazing design talent’ and ‘really great ideas’. Of course I was sad not to get the role, but I firmly believe everything happens for a reason and that something even better will come along. Always stay positive! After I passed the phone interview, I had to prepare a brief of work for the final stage. Unfortunately I didn’t get the brief until much later than planned due to an administration error and I had to make do with the time I had. I worked continuously for 2 days straight and got the first two of the four parts done in great detail. I managed to thoroughly research the other two and come up with a variety of ideas ready to present for my interview. The interview …

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Social Media At Lipsy

Creating artwork for Lipsy’s social media channels was one of my main responsibilities. Social Media is an area I’m very passionate about, especially in terms of design, technology and marketing strategy. I brought my knowledge and experience from Benefit Cosmetics to the table and it put me in very good stead with the Social Manager! I designed for Facebook, Twitter, YouTube, Google+, Instagram & Pinterest. I’ve included just a few examples of my work below (I literally have HUNDREDS), so let me know what you think! Facebook Cover Photos I was lucky enough to be tasked with redesigning all of the content that Lipsy posted on their Facebook page. It was a big project; one that required me to create a variety of designs that were modern, on-brand and consistent. The layouts and styles I designed proved so popular with the company that it was decided they should be utilised over other branding collateral such as customer emails and the website. Even though I left the company in November last year, my designs are still …

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Life At Lipsy

Wow, has it really been over two weeks?? Where has the time gone! I’ve technically only worked at Lipsy now for 9 days, but the amount I’ve already learnt is huge. I still feel ‘new’; it always takes me a little while to settle in to a job. Being an introvert, I need a good month to feel comfortable enough to openly be myself. That being said, I feel really at ease and happy around the E-commerce team and I’m really looking forward to getting to know them better. As for the job… I absolutely LOVE it. As a Junior Digital Designer, I don’t have the same experience and skills as my two colleagues – but the brilliance of this position is that I’m being TAUGHT. It’s a bit hectic in the office at the moment due to the upcoming Lipsy VIP Awards, but when things settle down I will have more of an opportunity to talk through what I want to learn and what areas I want more experience in. The Digital team built, …

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Magazine & Leaflet Design

At the beginning of this year I started my new job as a Visual Marketing Manager at a French company called Soft Paris. However, I chose only to complete the 5 week probationary contract, rather than stay on full-time, due to a few reasons. Unfortunately the language barrier was just too much. I know only basic French and my colleagues at the time knew very little English. This made communicating professionally as well as socially really difficult and so I found the whole experience very isolating. I knew after the first 2 weeks that the position wasn’t what I had expected, but I finished the 5 week period to gain managerial & design experience and I don’t regret it for a second. I certainly learnt a lot – including a fair bit of French – and in this post I will show you 2 of the big projects I headed up! The main piece of work I had was to redesign the company recruitment magazine. I had to update the layout, photography, imagery, content and …

Wildfire_Case_Study Benefit Cosmetics

Achievements at Benefit

Whilst working at Benefit I was lucky enough to have my work recognised on a number of occasions. My work through Wildfire Interactive and my Social Media Management and Development of the Benefit Facebook page made it into a case study and as a result, in the Metro Newspaper. It spoke about how my template and tab designs significantly improved fan engagement and interest. The artwork I created for competitions and events also saw a big increase in activity. The second is an award that I achieved from the CEO of Benefit Cosmetics. The UK Digital Dept (my boss and I), had seen the biggest growth and development of ALL the offices internationally. This was easily one of my proudest moments, and knowing that my commitment to the Benefit Social Media channels, the visuals I produced and my strategies directly influenced this award is something I’ll always treasure. The last is something I got from the Benefit Marketing Manager. In my time at Benefit, I took the Facebook fans from 45,000, to over 400,000. This …

Hello Flawless Oxygen Wow & The Tour!

On the 31st of March, Benefit Cosmetics launched their first and new liquid foundation, Hello Flawless Oxygen WOW. It’s make-up that brightens whilst giving a natural and luminous complexion. The oil-free formula with SPF 25PA+++, builds from light to medium coverage while feeling barely there. It also helps boost cellular respiration and prevents the signs of ageing. It comes in 9 different shades. To support the launch of our new foundation, we have a huge roadshow that’s been travelling the length of the UK and Ireland, inviting many of our bloggers along to help promote Hello Flawless Oxygen Wow. The main stops on the tour are Glasgow, Swansea, London, Norwich, Manchester and there will even be a stint in Cork & Dublin! My boss, Jasmine, is currently heading up the roadshow with our Head Makeup & Trend Artist, Lisa Potter-Dixon, but I was lucky enough to attend the London event – the first stop on the trip! I designed the invites for each city and group of bloggers. I sent them out and arranged the …

Designing At Benefit

One part of my job I particularly love is being able to put my design skills to good use. This month I got to put together the Press Release for our new Box O’ Powder, Hervana. The artwork was already there, but I collated it into one big image for both PR and Digital. Take a look: I was also asked to design a Press Release for our Head Makeup & Trend Artist, Lisa Potter-Dixon as part of London Fashion Week. It features her ‘Tips, Tricks & Trends’ which came straight from the catwalk. I was really pleased with how it turned out, and it was even feature on the House of Fraser website! I love to design (and use Photoshop!). I can lose myself for hours just designing and creating artwork. These 2 pieces are great examples of my work and are obviously joining my ever-growing portfolio!

Benefit Roundup!

Hey all! I’ll try to keep to the point and not ramble on too much today! The first project I’ll start with is Diet Coke. For spring, Benefit befriended Diet Coke for an exciting collaboration as part of their ‘Get Glam’ collection that started in this month and goes on until the end of March. The collection, which is influenced by the puppet-personalities of the Diet Coke girls, sees three new-season looks created – Romantic Eyes, Rock Chic Base & Fashionista Lips. Three limited-edition Diet Coke cans have been designed to accompany each look. With each can comes a £5 voucher code to redeem against purchases over £20 at Benefit Cosmetics UK! The three looks are Romantic, Fasionista and Rock Chick. Each has been created with Benefit’s three main tints in mind; Benetint (Fashionista), Posietint (Romantic) & ChaChaTint (Rock Chic). Diet Coke created videos to show how to create each look using Benefit products (and of course the tints!). Here are the videos for each, take a look! Romantic Eyes Fashionista Lips Rock Chick Base …

A Benefit Catch Up!

I have so much to cover today! So much, in fact, that I’m going to have to back track all the way to the beginning of December last year! I will break it all up, though, so you aren’t bombarded with a post stupidly long and boring! So, what first? Back in December, I had an Event in Norwich that I effectively arranged myself (go me!). We had our very first Boutique opening up in Debenhams, so I invited Bloggers along to a special get together to celebrate the world first for Benefit! I contacted the Bloggers, created the Press Release, and helped arrange food etc. It doesn’t sound a lot, but when you consider constant communication and checks to ensure everything will run smoothly, it’s actually quite a task keeping on top of it all! Gift boxes had to be arranged, as well as name badges. The event also had to be arranged with the Benefit Counter so that all of the attendees could get a free make-upper. I unfortunately, at the last minute, …

Party Central @ Benefit!

It’s been an amazingly hectic few weeks at Benefit; hence why its been ages since I wrote anything! & to top it all off, this week will see a hand-over from my boss Jasmine, as she’s off to Hawaii on Thursday…! So, let’s see. It would obviously be best to start from the beginning. What have I done in the past 3/4 weeks? There’s been our big Bloggers Event here in Chelmsford at the Benefit Head Office, as well as a number of competitions & campaigns run through my good friend, Wildfire. We’ve now got the T-Shirt one up and running (with no hitches may I add!) and also a fantastic Hoola Competition. More about that later though… Movember ended; I arranged the Norwich Blog Event (for the new opening of our first in-store boutique!) and I also went to the Birmingham Clothes Show for 3 days! It’s safe to say, I’ve worked bloody hard, but I’ve loved every minute of it. I think for this post alone, I’ll show just one or two of …

Wildfire Apps in Use!

It was a great weekend, but what made it even better was getting in from work on Friday evening to find a comment on my Wildfire work blog post, from someone who actually works AT Wildfire! “Emily! Thanks so much for including us in your post. What a fantastic write up, I shared it with all of our Facebook fans this morning! You did a great job with the pages, congrats!” What an amazing compliment! I didn’t really think anyone would particularly read what I write on here; I thought it was just a great idea to make sure I document every thing I do as a portfolio for myself and also as an insight into Benefit for those who love the brand. But I was so happy and excited when I realised that what I’d written had been noticed! If that wasn’t amazing enough, I then looked at the Wildfire Facebook page to see that it really had been shared… to over 95,000 people!! I won’t lie, I felt a tad giddy at that …

Work So Far!

I’ve been at Benefit 2 months tomorrow. I can’t believe how quick it’s gone! I think now would be a great time to show some of the work I’ve done and everything I’ve achieved since being at Benefit. Who knows, maybe in 10 months time, when my internship comes to an end, I’ll release each post I do and make a book, like Carrie in Sex and the City! “A Year in the Life of a BeneGal!”. Well….. we’ll see! Firstly what I’ll show is a photo gallery I did called ‘Top Sellers’. I used a platform called Wildfire, that allows you to use templates already on their system or you can create your own through CSS and JavaScript. I’ll hopefully be going on a training course for both that’ll mean I can do far more with the application and let my imagination run ‘wild’! This tab shows our four main products and promotions at the moment. You can click on each button and get more information and imagery on that item. It also links …