All posts tagged: Design

Social-Media-At-Lipsy

Social Media At Lipsy

Creating artwork for Lipsy’s social media channels was one of my main responsibilities. Social Media is an area I’m very passionate about, especially in terms of design, technology and marketing strategy. I brought my knowledge and experience from Benefit Cosmetics to the table and it put me in very good stead with the Social Manager! I designed for Facebook, Twitter, YouTube, Google+, Instagram & Pinterest. I’ve included just a few examples of my work below (I literally have HUNDREDS), so let me know what you think! Facebook Cover Photos I was lucky enough to be tasked with redesigning all of the content that Lipsy posted on their Facebook page. It was a big project; one that required me to create a variety of designs that were modern, on-brand and consistent. The layouts and styles I designed proved so popular with the company that it was decided they should be utilised over other branding collateral such as customer emails and the website. Even though I left the company in November last year, my designs are still …

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Magazine & Leaflet Design

At the beginning of this year I started my new job as a Visual Marketing Manager at a French company called Soft Paris. However, I chose only to complete the 5 week probationary contract, rather than stay on full-time, due to a few reasons. Unfortunately the language barrier was just too much. I know only basic French and my colleagues at the time knew very little English. This made communicating professionally as well as socially really difficult and so I found the whole experience very isolating. I knew after the first 2 weeks that the position wasn’t what I had expected, but I finished the 5 week period to gain managerial & design experience and I don’t regret it for a second. I certainly learnt a lot – including a fair bit of French – and in this post I will show you 2 of the big projects I headed up! The main piece of work I had was to redesign the company recruitment magazine. I had to update the layout, photography, imagery, content and …

50 Facts About Me

50 Facts About Me

>I’ve seen quite a few bloggers do a post like this recently, so I thought I’d jump on the bandwagon and join in on the factual fun. Here goes… 1. I am an unidentical twin. My brother and I are literally opposites of each other. He’s the evil one, obviously! 2. I hate the smell of tangerines. It literally turns my stomach. 3. I travelled on my own for the first time last year when I flew to what is now, one of my favourite places – Edinburgh. (That was kind of a 2 for 1 there. Let’s just say I’m feeling generous!) 4. My cats are my family and my world. I’ve grown up with felines all my life and when I retire in many many years to come, I plan on opening up a cat sanctuary to take care of homeless kitties. 5. I believe comedy can cure anything. The world can always be righted with laughter and a smile. 6. If I hadn’t gone in to design, I would have been an …

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A Picture Is Worth 1000 Words

This is one of my favourite graphical pieces I’ve done. I decided that for my CV I wanted an image that represented me – what I like, what I can do – and I wanted it to have that ‘wow’ factor to grab potential employers’ attention. I thought, what better way to do this, than using an image of yourself and the different tones to express key words about my skills and abilities? The below is the result! It took a good few hours to get it just how I wanted and I’ve included a black and white copy as well as colour. I overlay some of the colours and emphasised the shapes of my eyes as I didn’t want to lose the detail of the unedited picture. As per usual, I hope you like it!

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Iron Solutions – Website & Business Card Design

This is a project that I had to design a logo, business cards and a site for. Unfortunately near completion, the business went under and so no longer needed the work I had created, but I still use it in my portfolio as an example of my skills as well as my ability to listen to my client and adapt their needs. My friend, the client, said they wanted branding that represented structure, strength and profession. They wanted a simple colour scheme, focused on the blacks and greys with a hint of blue or gold/orange. I began researching imagery relating to the themes and ideas and came up with few varying concepts, shown above. The final site design is also shown above. My client loved the ideas from start to completion and was thrilled with the final pieces. It’s a shame that his company unfortunately went under at the end of the project and the work I had created wasn’t utilised, but I learnt a lot from the project, from dealing with and understanding clients …

Website + Background

SBA Systems – Web/Graphic Design & Social Media

(Please click on an image to enlarge it!) SBA Systems was one of my first projects undertaken through freelance; and therefore one of my projects I’m more proud of. SBA Systems is a Telecommunications company based in and around Essex. They wanted a site, built from scratch, that not only reflected business and technology, but also their branding of ‘red and black’. They didn’t want something that looked too ‘clinical’, but they did want something that was professional, simple to navigate and modern. My clients actually loved my designs from the initial ideas to the final stages! On the Home Page there is a revolving banner that holds a summary of some of the main areas of the business and underneath were 3 pictures and links to other areas. There is a News Page with related articles and their Twitter feed, as well as Contact Page. I designed the site itself in Photoshop, which allowed me to match the red colour and tone of black exactly to the existing logo. I wanted to ensure that …

Wildfire_Case_Study Benefit Cosmetics

Achievements at Benefit

Whilst working at Benefit I was lucky enough to have my work recognised on a number of occasions. My work through Wildfire Interactive and my Social Media Management and Development of the Benefit Facebook page made it into a case study and as a result, in the Metro Newspaper. It spoke about how my template and tab designs significantly improved fan engagement and interest. The artwork I created for competitions and events also saw a big increase in activity. The second is an award that I achieved from the CEO of Benefit Cosmetics. The UK Digital Dept (my boss and I), had seen the biggest growth and development of ALL the offices internationally. This was easily one of my proudest moments, and knowing that my commitment to the Benefit Social Media channels, the visuals I produced and my strategies directly influenced this award is something I’ll always treasure. The last is something I got from the Benefit Marketing Manager. In my time at Benefit, I took the Facebook fans from 45,000, to over 400,000. This …

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Spring Time Apps, Competition & Awards!

Again, it’s been about a month since I last wrote! As usual work is incredibly busy, so I struggle to find the time to write more often! (I’m aware one of my Resolutions this year was to write more on my blog, but I HAVE made an effort to branch into style and beauty, so it’s not all bad really…!) First off is an update to my Top Sellers application on Facebook. I did a post about creating this ages ago, but I’ve given it a new lease of life this month to go with our more current products; Hervana and Cabana Glama. Not to mention our two most popular products, They’re Real & Porefessional. Here are some pics to take a look at. You can see how it’s changed! The Debenhams Beauty Award Winners were also announced a few days ago and amazingly we won 6 different categories, including ‘Best Mascara’, ‘Best Blusher’ & ‘Best Primer’! The visual is something I designed for both our Benefit blog and for Facebook/Twitter. For a small piece …

Hello Flawless Oxygen Wow & The Tour!

On the 31st of March, Benefit Cosmetics launched their first and new liquid foundation, Hello Flawless Oxygen WOW. It’s make-up that brightens whilst giving a natural and luminous complexion. The oil-free formula with SPF 25PA+++, builds from light to medium coverage while feeling barely there. It also helps boost cellular respiration and prevents the signs of ageing. It comes in 9 different shades. To support the launch of our new foundation, we have a huge roadshow that’s been travelling the length of the UK and Ireland, inviting many of our bloggers along to help promote Hello Flawless Oxygen Wow. The main stops on the tour are Glasgow, Swansea, London, Norwich, Manchester and there will even be a stint in Cork & Dublin! My boss, Jasmine, is currently heading up the roadshow with our Head Makeup & Trend Artist, Lisa Potter-Dixon, but I was lucky enough to attend the London event – the first stop on the trip! I designed the invites for each city and group of bloggers. I sent them out and arranged the …

I’m Back!

My God, how long has it been?! 4 maybe 5, weeks? The main reason for my disappearance is that my wonderful computer, Dave, died on me. I managed to somehow survive for over 3 weeks, but it meant I was limited with what I could do in terms of anything on here. (Not great when one of your New Years Resolutions was to make sure you write on your blog far more often…). But the most important thing is that I have returned! & I’m here to stay! (hopefully; technology permitting…). So what have I been up to? I’m back at Benefit after a ‘fun’ four weeks off. My neck condition has been playing up royally and I was struggling to get about as well as sit at a computer all day. To be honest I had migraines most of the time and just slept! I’m not exactly better and I’m waiting on my MRI results, but hey – I’ve got to work; I NEED to work! It’s a waiting game for now, but my …

Designing At Benefit

One part of my job I particularly love is being able to put my design skills to good use. This month I got to put together the Press Release for our new Box O’ Powder, Hervana. The artwork was already there, but I collated it into one big image for both PR and Digital. Take a look: I was also asked to design a Press Release for our Head Makeup & Trend Artist, Lisa Potter-Dixon as part of London Fashion Week. It features her ‘Tips, Tricks & Trends’ which came straight from the catwalk. I was really pleased with how it turned out, and it was even feature on the House of Fraser website! I love to design (and use Photoshop!). I can lose myself for hours just designing and creating artwork. These 2 pieces are great examples of my work and are obviously joining my ever-growing portfolio!

So It’s 2012…

Okay, so I’ve been terrible about writing on here. I have this whole list of things I want to talk about, with an even bigger list of things I’ve done, and I just don’t seem to be finding the time to do it! So, even though it’s somewhat late (better late, than never, no?), I have come up with my New Years resolutions. I know the general consensus is that you make them and then try to follow them for the first week of January, but then give up and go back to your normal ‘flawed’ routine and/or become lazy and complacent. For me, though, most of my resolutions are actually not instantly doable. This wasn’t deliberate, I just want to put down ideas and goals that will last me all year round! So, here are my NY resolutions: 1. Learn to drive – I applied for my provisional license back in September, and still haven’t received it. I’m aware that I had to declare my medical problems, but to take almost 4 months is …

TShirt Comp Started

Competitions, Campaigns & PR

Okay, so it’s been a ridiculously long time since I last posted. What with Christmas and work, I’ve found barely any time to properly sit down and write about what I’ve been doing! I’ll try and carry on from where I left off (and perhaps make one of my New Years resolutions to post on here far more often)… Following on from my last ridiculously long post, I thought I’d do a relatively ‘short’ one on our ‘latest’ competitions and campaigns. But first, I should make a little (and very late) announcement. As of the 1st of December, I officially helped Benefit go over the 100,000 fans mark. That’s right my friends… WE REACHED 100,000 FANS! With the help of some networking and sharing of competitions on forums, I saw an increase of over 2,000 fans in a day! What an achievement! The office was SO happy! Of course, me being me (a workaholic and a geek), this just made my year. I told the bloggers at the event on the 25th of November that …

Major Work

Here’s a selection of my Major Work project from my final year at Kent University! In this task I had to redesign the campus night club, ‘The Venue’. I haven’t included all my work, as it’s over 40 pages, but I’ve shown the pieces that give an idea of what I did to complete the project! Design, Architectural Drawings (Elevations & Plans), Technology, 3D Models & Final Proposals. If you want to see more, visit my Facebook or my Flickr.

A Steep Learning Curve

It’s been a long time since I blogged about my job at Benefit, but that’s simply because I’ve been so busy! I’ve actually been there almost 5 weeks already; I can’t believe it! Since the last time I wrote, I (mostly) successfully arranged meetings with bloggers; people I’ve never met before, to meet at Oxford Street in London and cover the start of the Boots Great Skincare Swap. I was Photographer, Tweeter, ‘Facebooker’, ‘Mingler’, Hostess…. I won’t lie, it was difficult. But it was also completely necessary and brilliant. I was thrown in at the deep end and despite the nerves and the initial stress, it became a huge learning curve that now has given me the confidence to know I can do it again. I was pretty terrified my neck wouldn’t hold out on me like the last time I went to London with my condition quite bad at the time. On that occasion, I collapsed. But this time, I didn’t. I pushed on, I focused and I did it. Sure, there were technical …