All posts tagged: Facebook


Manning Gottlieb Interview

Two weeks ago I had an interview for the positions of Social Media Designer at Manning Gottlieb, a multi-award winning design agency based in London. I didn’t get the position (the company didn’t hire anyone in the end), but I was told that I was the strongest candidate with ‘amazing design talent’ and ‘really great ideas’. Of course I was sad not to get the role, but I firmly believe everything happens for a reason and that something even better will come along. Always stay positive! After I passed the phone interview, I had to prepare a brief of work for the final stage. Unfortunately I didn’t get the brief until much later than planned due to an administration error and I had to make do with the time I had. I worked continuously for 2 days straight and got the first two of the four parts done in great detail. I managed to thoroughly research the other two and come up with a variety of ideas ready to present for my interview. The interview …


Social Media At Lipsy

Creating artwork for Lipsy’s social media channels was one of my main responsibilities. Social Media is an area I’m very passionate about, especially in terms of design, technology and marketing strategy. I brought my knowledge and experience from Benefit Cosmetics to the table and it put me in very good stead with the Social Manager! I designed for Facebook, Twitter, YouTube, Google+, Instagram & Pinterest. I’ve included just a few examples of my work below (I literally have HUNDREDS), so let me know what you think! Facebook Cover Photos I was lucky enough to be tasked with redesigning all of the content that Lipsy posted on their Facebook page. It was a big project; one that required me to create a variety of designs that were modern, on-brand and consistent. The layouts and styles I designed proved so popular with the company that it was decided they should be utilised over other branding collateral such as customer emails and the website. Even though I left the company in November last year, my designs are still …

Website + Background

SBA Systems – Web/Graphic Design & Social Media

(Please click on an image to enlarge it!) SBA Systems was one of my first projects undertaken through freelance; and therefore one of my projects I’m more proud of. SBA Systems is a Telecommunications company based in and around Essex. They wanted a site, built from scratch, that not only reflected business and technology, but also their branding of ‘red and black’. They didn’t want something that looked too ‘clinical’, but they did want something that was professional, simple to navigate and modern. My clients actually loved my designs from the initial ideas to the final stages! On the Home Page there is a revolving banner that holds a summary of some of the main areas of the business and underneath were 3 pictures and links to other areas. There is a News Page with related articles and their Twitter feed, as well as Contact Page. I designed the site itself in Photoshop, which allowed me to match the red colour and tone of black exactly to the existing logo. I wanted to ensure that …

Wildfire_Case_Study Benefit Cosmetics

Achievements at Benefit

Whilst working at Benefit I was lucky enough to have my work recognised on a number of occasions. My work through Wildfire Interactive and my Social Media Management and Development of the Benefit Facebook page made it into a case study and as a result, in the Metro Newspaper. It spoke about how my template and tab designs significantly improved fan engagement and interest. The artwork I created for competitions and events also saw a big increase in activity. The second is an award that I achieved from the CEO of Benefit Cosmetics. The UK Digital Dept (my boss and I), had seen the biggest growth and development of ALL the offices internationally. This was easily one of my proudest moments, and knowing that my commitment to the Benefit Social Media channels, the visuals I produced and my strategies directly influenced this award is something I’ll always treasure. The last is something I got from the Benefit Marketing Manager. In my time at Benefit, I took the Facebook fans from 45,000, to over 400,000. This …


Spring Time Apps, Competition & Awards!

Again, it’s been about a month since I last wrote! As usual work is incredibly busy, so I struggle to find the time to write more often! (I’m aware one of my Resolutions this year was to write more on my blog, but I HAVE made an effort to branch into style and beauty, so it’s not all bad really…!) First off is an update to my Top Sellers application on Facebook. I did a post about creating this ages ago, but I’ve given it a new lease of life this month to go with our more current products; Hervana and Cabana Glama. Not to mention our two most popular products, They’re Real & Porefessional. Here are some pics to take a look at. You can see how it’s changed! The Debenhams Beauty Award Winners were also announced a few days ago and amazingly we won 6 different categories, including ‘Best Mascara’, ‘Best Blusher’ & ‘Best Primer’! The visual is something I designed for both our Benefit blog and for Facebook/Twitter. For a small piece …

TShirt Comp Started

Competitions, Campaigns & PR

Okay, so it’s been a ridiculously long time since I last posted. What with Christmas and work, I’ve found barely any time to properly sit down and write about what I’ve been doing! I’ll try and carry on from where I left off (and perhaps make one of my New Years resolutions to post on here far more often)… Following on from my last ridiculously long post, I thought I’d do a relatively ‘short’ one on our ‘latest’ competitions and campaigns. But first, I should make a little (and very late) announcement. As of the 1st of December, I officially helped Benefit go over the 100,000 fans mark. That’s right my friends… WE REACHED 100,000 FANS! With the help of some networking and sharing of competitions on forums, I saw an increase of over 2,000 fans in a day! What an achievement! The office was SO happy! Of course, me being me (a workaholic and a geek), this just made my year. I told the bloggers at the event on the 25th of November that …

Benefit Christmas Comp!

Benefit’s Christmas competition this year is really fantastic; You can win ALL of our Christmas gift sets, which together are worth over £250! Get liking us on Facebook and enter! We’re nearing 93,000 fans, and it would be amazing if by the end of the year we could reach our target of 100,000! Please show your support and love for Benefit Cosmetics by liking our page and sharing our competition! The products are genuinely amazing, we have great offers, and we clearly do amazing competitions! Thanks guys! x (I even designed this little banner!)

Have You Been Good This Year?

Here’s our Benefit Christmas Elves video that I edited. It took a fair bit of refining, and it’s safe to say I’ve seen enough of our Bene-men’s nipples to last me a life-time, but it was a huge amount of fun to edit and many a laugh was had! I’ve created a 30 second version and a 15 second version, which will be used as advertisements through YouTube TrueView. So far the response has been amazing, and we’re hoping that the results will only continue to get better! Enjoy! x

Watt’s Up?

This picture has been up for about a week now on the Benefit Cosmetics UK fan page, but I thought I’d share it anyway! Luke, my fellow E-commerce/Digital person and I are sporting the new and rather wonderful Watt’s Up badges! It’s a hard life being in Marketing, but someone’s got to do it…! Click on the image to be taken to the image on the Benefit Cosmetics UK Page!

Wildfire Apps in Use!

It was a great weekend, but what made it even better was getting in from work on Friday evening to find a comment on my Wildfire work blog post, from someone who actually works AT Wildfire! “Emily! Thanks so much for including us in your post. What a fantastic write up, I shared it with all of our Facebook fans this morning! You did a great job with the pages, congrats!” What an amazing compliment! I didn’t really think anyone would particularly read what I write on here; I thought it was just a great idea to make sure I document every thing I do as a portfolio for myself and also as an insight into Benefit for those who love the brand. But I was so happy and excited when I realised that what I’d written had been noticed! If that wasn’t amazing enough, I then looked at the Wildfire Facebook page to see that it really had been shared… to over 95,000 people!! I won’t lie, I felt a tad giddy at that …

Work So Far!

I’ve been at Benefit 2 months tomorrow. I can’t believe how quick it’s gone! I think now would be a great time to show some of the work I’ve done and everything I’ve achieved since being at Benefit. Who knows, maybe in 10 months time, when my internship comes to an end, I’ll release each post I do and make a book, like Carrie in Sex and the City! “A Year in the Life of a BeneGal!”. Well….. we’ll see! Firstly what I’ll show is a photo gallery I did called ‘Top Sellers’. I used a platform called Wildfire, that allows you to use templates already on their system or you can create your own through CSS and JavaScript. I’ll hopefully be going on a training course for both that’ll mean I can do far more with the application and let my imagination run ‘wild’! This tab shows our four main products and promotions at the moment. You can click on each button and get more information and imagery on that item. It also links …

A Steep Learning Curve

It’s been a long time since I blogged about my job at Benefit, but that’s simply because I’ve been so busy! I’ve actually been there almost 5 weeks already; I can’t believe it! Since the last time I wrote, I (mostly) successfully arranged meetings with bloggers; people I’ve never met before, to meet at Oxford Street in London and cover the start of the Boots Great Skincare Swap. I was Photographer, Tweeter, ‘Facebooker’, ‘Mingler’, Hostess…. I won’t lie, it was difficult. But it was also completely necessary and brilliant. I was thrown in at the deep end and despite the nerves and the initial stress, it became a huge learning curve that now has given me the confidence to know I can do it again. I was pretty terrified my neck wouldn’t hold out on me like the last time I went to London with my condition quite bad at the time. On that occasion, I collapsed. But this time, I didn’t. I pushed on, I focused and I did it. Sure, there were technical …